CEO and the president of Flora Growth that is a Colombo-Canadian companie, executive with over a decade of experience in enterprise sales management, corporate strategy, merchandising and expense management, and customer experience. He previously served as Macy’s Inc.’s Vice President of Workforce Strategy and Operations where he managed the enterprise’s multi-billion-dollar P&L expense line for the 540 store portfolio. Throughout his tenure at Macy’s, Mr. Merchan led various sales and marketing initiatives including the B2B corporate sales team that was responsible for $160 million in annual revenue. Prior to his most recent role, Mr. Merchan held various executive-level roles at Macy’s Inc., including VP of Customer Experience and Selling Support Services and Group VP of National Merchandising and Sales – Beauty, as well as managerial roles at Target Corporation. Mr. Merchan obtained his Bachelor of Industrial Engineering from Pontifical Xaverian University in Bogota, Colombia and his MBA from McNeese State University. He also holds a Graduate Certificate in Marketing Management from Harvard.
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